Rehabilitation Of Adolescent Sexual Offenders

Juvenile delinquency is increasingly becoming a major concern in society. The involvement of the youth in criminal activities has taken its toll as they get more exposure to violence through the media and peer influence. An emerging trend in this category is adolescent sexual offences among teenagers (Hardill, et al, 2001, 59). However, addressing this issue calls for a comprehensive approach that takes into account the various forms of sexual offences and the wide range of contributing factors.The paper explores the application of the Cycle of Abuse Theory in working with adolescent sexual offenders. The Cycle of Abuse is a social theory formulated by Lenore Walker in 1970 to explain the inherent patterns observed in an abusive relationship (Walker, 2000, 204). The theory of The Cycle of Abuse stipulates that abusive relationships are often cyclic, i. e. they take place in a recurring pattern. The theory identifies three stages or phases of abuse. While these phases do not necessari ly follow a linear and definite predictable pattern, they more or less exhibit the following phenomenology:Phase one- normalcy. At first, everything seems to be fine. This is normally during the initial stages of a relationship, when both parties show genuine commitment to the relationship. In fact, the stage is also referred to as ‘the honeymoon period. ’ However, as time goes by, one partner, especially the abuser, adopts a negative attitude. In some cases, an undesirable character trait previously restrained, such being short tempered or a predilection to violence begins to emerge. Phase two- Tension building.The atmosphere in the relationship tends to be strained, making mutual interaction between both parties characteristically cold, constrained and generally ineffective. Signs of tension include poor communication, verbal abuse and shifting blames for minor mistakes. The situation is so delicate such that it requires only a slight provocation for the abuserâ€℠¢s emotions to snap. Phase three- explosion. This is the point at which the actual abuse takes place. The abuser’s violent flares are triggered by flimsy excuses, such as the victim being late in preparing dinner (in cases of spouse abuse).However, one limitation of Lenor’s theory is its emphasis on physical abuse. While physical violence is the common form of abuse, recent studies have indicated that psychological and emotional torture could affect victims even more than the bruises they suffer in physical confrontations. Phase four- reconciliation. After the climax of actual abuse, the abuser takes a reconciliatory stance and apologizes for his/her actions. It is characterized by promises that it will not be repeated, and they might go an extra mile to please the victim- buying them gifts or taking them out.As the last phase of the cyclic phenomenon, the apologetic and the friendly mood displayed by the abuser persuades the victim to forget the abuse and consequently , the relationship returns to a state of normalcy. An adolescent sexual offender is defined as â€Å"a youth, from puberty to the legal age of majority, who commits any sexual act with a person of any age, against the victims will, without consent, or in an aggressive, exploitive or threatening manner† (Tolan and Cohler, 1993, 115). However, dealing with cases of juvenile offenders is complicated due to popular ideologies that make young offenders victims of circumstances.For instance, rape in some cases is rationalized on the precipice that â€Å"‘boys-will-be-boys’ and punished by a slap on the hand and admonitions to ‘behave,’ while cases of teens sexually molesting children are euphemized as â€Å"‘curiosity’ or ‘experimentation,’ and many sexual offenses termed as ‘adolescent adjustment reactions’† (Ryan et al, 1987). Consequently, the failure to clearly identify a juvenile as a sex offender has led to a tendency to ignore early warning symptoms and the â€Å"deviant nature of sexual assaults by teenagers† (Ryan, et al, 1987).Nonetheless, adolescent sexual offences continue to rise and its effects are plainly as far-reaching as those perpetrated by adults are. This has led to increasing concerns on teenage behaviors in relation to sexual crimes. What is not lost to both sides of the argument, however, is the fact that behavioral tendencies exhibited in childhood will continue into adulthood if no intervention measures are taken to change these habits. In working with adolescent sexual offenders towards their rehabilitation, intervention measures aims to achieve behavioral change and minimizing situations that could lead to abuse.At the same time, rehabilitation attempts to cut the cyclic pattern to avoid repetition of the same offences. In this regard, the Abuse Cycle Theory’s relevance is in its recognition of the recurrent nature of abuse. Research studies have shown that â€Å"for the victims of abuse, the abuse may produce either a learned helplessness or a repetitive aggressiveness† (Ryan et al, 1987). In addition, the theory identifies the various factors that promote abuse such as attitude, as well as the various forms the abuse could take.In the case of sexual offenses, abuse is not limited to actual acts of forced sex alone, but includes other forms such as fondling of the victim’s private parts. APPLICATION OF THE ABUSE CYCLE THEORY Adolescent sexual offences assume a cyclic pattern. It begins in early childhood among boys â€Å"with voyeuristic behaviors from ages five to seven, including attempts to their grandmother and mother using the bathroom or taking showers† (Sandy, 1987). The unusualness of this behavior is because the minors’ interest in nudity underlies sexual motives or desires.The report in The International Journal on adolescent sexual offenders says that it could be only normal if they i nvolve â€Å"the curiosity of an 18 to 30-month-old who is interested in learning how adults do everything from baking cookies to driving the car, and including use of the bathroom† (Ryan et al 1987). However, the habits should subside at age five, for by then the child has learned bathroom manners. The gravitation toward sexual violence among young boys begins at this stage, when their consciousness could direct their behaviors with some ulterior motives.In the context of the Cycle of Abuse Theory, this could be a calm stage, but there is a building up of tension- the sexual desires exhibited by the minor’s obsession to see nude females. In a case study on juvenile sexual offences, one respondent, a minor on a rehabilitation program, confessed that it started with â€Å"observing the babysitter having sex with her boyfriend, and it was followed with a habit of assaulting girls in the school grounds, with a motivation to actually frighten, control, and degrade themâ⠂¬  (Huttenlocker, 2007). The next phase in a minor’s progression towards sexual violence sets in even as early as nine years.Very conscious that what they are doing is inappropriate, they make their acts to look like accidental incidences. A teenage boy under a juvenile program said that his first intrusive behaviors began with a desire to touch female private parts when playing in crowds, and secretly watching out for girls. It marked the beginning of his conscious motives to stalk girls, leading to his cyclic sexual violence. It soon developed into an aggressive form of harassment, at age 11, which involved â€Å"grabbing the chests and butts of female classmates, threatening them with sexual acts† (Ryan, et al, 1987).By the time he was 12, he had identified four girls whom he would continually harass by touching their genitalia. The Cycle of Abuse Theory’s explanation of the different forms that an abuse could take reflects the minor’s habit to send obscene messages and making calls to his victims. In this regard, a comprehensive treatment therapy for young sexual offenders should take an approach that addresses the various stages of the abuse cycle. Since the abuse itself takes different forms, the treatment therapy should be multifaceted in its approach, addressing the following issues.Sex Education: The initial stages of sexually offensive behaviors are characterized with an aspect of ignorance. In this light, it is vital to equip minors with information about sexual behaviors, which could ‘slip off’ into violent, abusive habits. A research study by the National Clearinghouse on Sexual Violence reports that lack of knowledge and appropriate information regarding sexual behaviors contributes greatly to sexual offenses. Accordingly, there is need to â€Å"provide education courses in school with a focus on positive sexuality, addressing the issues of consent, equality and coercion† (Kaplan et al, 1988, 190) .It should also include teaching sexual assault victims ways of resolving their feelings concerning the abuse, in order to minimize their chances of becoming future offenders. The motive for revenge is identified in the Cycle of Abuse Theory as one factor that compels abusers to mistreat their victims. Likewise, sexually assaulted children are likely to find an emotional outlet by violating others. Abuse of Trust and Power: As noted before, sexually abused children could avenge their experiences on others.To avoid such occurrences, it calls for exemplary behaviors on the part of adults who relate and interact with young children. When adults, especially pedophiles, abuse their power and the trust of children to exploit them sexually, they sow seeds of hatred, rejection and a desire to ‘hit out’ at others. Such perpetrators often try to â€Å"escape accountability for exploiting their relationship of trust with a child or adolescent on flimsy excuses such as ‘I wa s drunk when I did it’ or ‘It is normal for children to be sexual- I was teaching her about sex’† (Duncan, 14).Abuse of children by adults could also shape their mentality as a way of expressing their dominance. This poses the danger of conditioning their notions about sex as a way to â€Å"accomplish masculinity and overcome experiences of powerlessness† (Ritcher, et al, 2004, 104). Joint work and Relapse Prevention: This is the most crucial part as it involves helping the ex-abusers to be assimilated into a normal social life as well as preventing them from slipping back to their offensive behaviors.It includes various therapies such as â€Å"young mentoring, in-home family therapy, human sexuality education, parent support groups and ‘safe-out of home’ placement in the community† (Marsh and Fristad, 330). It helps the recovering patients to develop coping skills and relapse-prevention mechanisms to enable them assume normal liv es. Previous research studies which sought to find out the motivational drive of sexually aggressive behaviors in men, have established a tendency of being compelled by the urge to meet sexual desires (Lenn, 1994).Snell et al (1992) reported sexual compulsivity, similar to a research by Exner et al (1992), which noted lack of sexual control as the major cause of uncontrolled sexual activity. In this regard, it is therefore imperative to educate ex-offenders on ways to overcome their sexual drives, which nearly always culminates in rape and other sexual offences (Erooga and Masson, 1999, 27). In Understanding and Diagnosing Sex Addiction, John Schneider identifies compulsive sexual behaviors as addictive disorders like those of drug abuse (Schneider 2004 198).This insight helps in singling out incidences of juvenile sexual offences that result as the abuser’s inability to resist psychological and physical sex drives. It is important to distinguish victims of circumstances and situation from out-right perpetrators, to design appropriate treatment therapies. Nonetheless, a very crucial aspect of rehabilitating juvenile sexual offenders is widening the scope of treatment to include other factors, which could be directly related to sexual violence. Some studies have shown that there is a correlation between drug use and juvenile sexual offences (O’Reilly, 2004, 81).In fact, Schneider considers the path to sexual addiction to be similar to that of a drug addict: habit developing into a behavior and finally addiction. In light of the tenets of the Cycle of Abuse Theory, this suggests that sometimes individuals could not control their behaviors. Circumstances and the environment could trigger impulsive behaviors that are sexually offensive. For instance, playing in crowded grounds offers an opportunity for budding offenders to touch their victims’ private parts.This is similar to abuses in relationships, where the abuser’s temper gets trigg ered by minor incidences such as disagreements. In working with adolescent sexual offenders, it therefore calls for placement programs that remove the abuser from environments that encourage his sexual behaviors. In conclusion, the significance of the Cycle of Abuse in relation to working with adolescent sexual offenders lies in its emphasis on the gradual progression towards violent actions, its cyclic nature as well as its varied forms.First, it highlights the importance of identifying juvenile sexual offences in their budding stages to avoid their development into ‘high tension’ stages where the offender is vulnerable to acting out their sexual desires. It also avoids further offensive behaviors and helps to ‘bring them back’ into the community. The theory’s reference to the recurrent nature of abuse indicates that juvenile offenders are likely to ‘re-offend,’ hence the need for relapse-prevention measures. The socio-cultural environm ent within which adolescent sexual offenders operate could also encourage their behaviors.This observation stems from the theory’s tension and explosion stages, which indicate that an external triggering factor is necessary to push the abuser towards actual confrontation. In this light, it is necessary to evaluate sexual offenses in the context of family environment and the impact it could have had in the formative aspects of the offender’s personal development (Marshall, 1998, 360). Behavior alone should not be the standard of labeling a person, but it should as well include factors that influence character development.Equally, cultures that promote male sexual aggressiveness as a desirable quality for men should be discouraged. Secondly, sexual offenses are not limited to actual cases of rape or molestation, but could take various forms such as verbal harassment, voyeurism and exposure of one’s private parts. Nonetheless, as in physical and psychological abuse witnessed in relationships, all forms of sexual offenses are significantly harmful to the victim. This is because they have far-reaching effects on the victim, such as fearing the opposite sex even in adulthood, low self-esteem and negative attitude towards relationships.Lastly, relapse-prevention measures should be designed to achieve long-term goals of permanently changing the offender’s sexual behavior. Since sexual offenses by adolescent could be an overt manifestation of character traits, rehabilitation measures ought to extend beyond short-term therapies designed to treat immediate symptoms. To this end, then, working with adolescent sexual offenders is not only a correction of behavior, but a re-creation of character as well. Reference List Crinson, I. 2009. Health Policy: A Critical. SAGE Publications Ltd, New York. Duncan, K. A.2004. Healing from the trauma of childhood sexual abuse: the journey for women. Greenwood Publishing Group, New York. Erooga M. , Masson, H. C. 1999. Children and young people who sexually abuse others: challenges and responses. Routledge, New York Hardill I. , et al. 2001. Human geography of the UK: An introduction. Routledge, New York Huttenlocker, M. 29 July 2007. â€Å"Adolescent Sex Offenders. † Adolescent Sex Offenders. † EzineArticles. com. 6 May. 2010 Kaplan, M. S. , Becker, J. V. , Cunningham-Rathner J.1988. â€Å"Characteristics of Parents of Adolescent Incest Perpetrators: Preliminary Findings,† Journal of Family Violence, Vol. 3, No. 3, pp. 189-90. Marsh D. T. , Fristad, M. A. 2002. Handbook of serious emotional disturbance in children and adolescents. John Wiley and Sons, New York Marshall, W. L. 1998. Sourcebook of treatment programs for sexual offenders. Springer, New York O’Reilly, G. 2004. The handbook of clinical intervention with young people who sexually abuse Psychology Press, New York. Ritcher, L. , et al. 2004. Sexual abuse of young children in southern Africa.HSRC Pres s, London. Ryan G. , Lane S. , Davis, J. , et al. (1987). S. â€Å"Juvenile sex offenders: Development and correction. † The International Journal, 11: (3), Pages 385-395. . Schneider, J. , P. 2004. Understanding and diagnosing sex addiction: Handbook of addictive disorders: a practical guide to diagnosis and treatment. John Wiley and Sons, New York’ Tolan P. H. , Cohler, P. J. 1993. Handbook of clinical research and practice with adolescents. ohn Wiley and Sons, New York. Walker, L. 2001. The battered woman syndrome. Springer Publishing Company, New York. .

City vs. Country

Podcasts – Themes – City vs. country Introduction Download the LearnEnglish Themes podcast. You’ll find more information on this page: http://www. britishcouncil. org/learnenglish-podcasts-themes. htm This support pack contains the following materials: †¢ the article that you can listen to in the podcast †¢ an optional language activity based on the article †¢ links to other activities on the LearnEnglish website on this theme (city vs. country). Read the article Town or country mouse? by John Russell Once upon a time, there were two mice – cousins. One lived in the town and the other in the country.The town mouse was a very superior mouse, who thought that living in the town was far better than living the country. So one day, he invited his country cousin to stay with him in his town house and experience the civilized lifestyle of the town. They sat down to a meal, which to the country mouse was a feast. â€Å"Goodness me† he said. à ¢â‚¬Å"If I was in the country, I would be having only simple bread and cheese in the quiet of my peaceful home. † Suddenly, there was a loud noise at the door. â€Å"Don’t worry,† said the town mouse, â€Å"that’s just my neighbour – the dog, he wants to join us for dinner. The country mouse ate a little faster. Another noise was heard outside, even louder this time. â€Å"Oh dear† said the town mouse, â€Å"the cat who lives facing my house wants to join us too. † Quickly eating the last of his meal, the country mouse said, â€Å"thank you, but I think I will return to the peace and quiet of my own house after all! † Then he ran back home as fast as his legs could carry him. This simple tale (taken from Aesop’s famous stories) shows that what may be a good place to live for one person, may not be good for another.A modern version of this story might look like this: Maria lives in a big city surrounded by the speed and c onvenience of urban life. She works in an office with 1000 other employees, and travels too and from there on a crowded Metro. Her home is a flat overlooking a busy city-street, which is always alive with the sound of traffic and people passing by. After work she meets with friends in a bar or restaurant before going on to a disco or nightclub. Weekends are spent in the shopping mall with its numerous shops, multi-screen cinemas, fast food and entertainment complexes. Alex, however, lives in a small village in the countryside.He cycles to work down country lanes every morning, the sound of tractors, birds and animals in his ears. In the evening, he relaxes at home in front of the fire with a good book to read. At weekends, he goes for long walks in the fields with his dog. Unfortunately, life is not as simple as stories make it. A lot of today’s ‘town mice’ such as Maria would be happy to live in the country. Many modern cities have very large populations (Tokyo or Mexico City – over 25 million) and can be crowded, dirty and dangerous places to live. More than half the world’s population now lives in cities.In much of Europe and North America this can be as high as much as 80% of a country’s population. (According to the United Nations, approximately 1 billion people in cities are living in slum conditions – overcrowded and unhealthy). The 18th Century marked the beginning of the Industrial Revolution, the depopulation of the countryside, and the move to towns. The towns became places of mass employment in factories and offices. Today, many town dwellers wish to The United Kingdom’s international organisation for educational opportunities and cultural relations. We are registered in England as a charity.

Project Report

A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE Project Report A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE Project Report A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE

Dystopian Society Present in 1984 and Fahrenheit 451 Essay

The idea of a dystopian society is that of complete control, either through the use of a police state that has ultimate control over humanity and or the idea of man abusing technology to further gain control of its subjects. These ideas are very present in both novels. In 1984, the totalitarian state is technically and urbanely engineered to spy on and see people’s very thoughts. In Fahrenheit 451 a similar idea is used in the outlawing of literature and the use of denunciations to capture and punish those deemed to have broken the law. This essay is going to explore the idea of Man’s struggle against the society which seeks to break him, erasing the individual, resulting in the mindless slaves to society, the very idea that the authors warn against. In 1984, the constant barrage of information regarding the greatness of the state and Big Brother’s supremacy over the common man forces everyone to consent and believe in the totalitarian state. The party justifies itself by eliminating the individual, giving power to everyone as being part of the collective power of the party as O’Brien mentions  «if he can escape from his identity, if he can merge himself in the party so that he is the party, then he is all-powerful and immortal  » the party’s belief that they control everything even human reality portrays how far a totalitarian government can go in achieving complete control of humanity. This can be clearly seen in 1984, where O’Brien tortures Winston to the point where he is capable of relinquishing all humanity, all common sense until the point where O’Brien tells Winston that two and two make five. Winston loses all sense of individuality to the point where conforms to the party and denounces his true love Julia. Through the use of fear and crushing oppression, the idea of love apart from love for big brother and the party is all that remains. Therefore the Party succeed in their aims, obedience through the use of force and fear. The central conflict of the novel is Man-vs. Society, as with Fahrenheit 451. Winston constantly struggled for individuality in a society were there is no â€Å"I† there is only ‘we†, individuality and freedom of expression is forbidden, punishable by death. The party wishes to control all of humanity, eradicating the â€Å"sex instinct†, O’Brien says  « we will abolish the orgasm  »  « there will be no loyalty, except loyalty towards the party. There will be no love, except the love of big brother†¦ there will be no art, no literature, no science  », in this, the party’s aims are clear. They seek to destroy what it is to be human, to create a population of hollow men, loyal to none but the party, un-thinking, un-loving slaves of the party, tools. As in 1984, the state in Fahrenheit wish to crush creative thinking, eradicating humanity in the process. The burning of books, similar to the book burnings of Nazi Germany show the totalitarian, dystopian need to control the thoughts of the masses. By doing this, they control the past, and therefore the future. They are able to rewrite history to justify their acts, indoctrinating the youth to believe in their cause, just as the Nazis did. In Fahrenheit 451, as in 1984, symbolism and reversible meanings are present which can also be seen as conflicting emotions in the protagonist and the struggle to find a place in society. In 451, the contrasting ideas of fire and water are very interesting. The firemen are not as tradition tells, protectors of the people, putting out fires and saving lives, but using fire to burn and destroy literature. Their role is to destroy, to burn human creativeness. Captain Beatty, chief of the fire department, believes that â€Å"fire is bright and fire is clean. † This idea contradicts the norm of fire is destructive and evil. This represents the twisted ideas of authority, reversing the meaning of words, rewriting them to justify their aims of total control over humanity. The masses fail to see the true meaning of these words, or perhaps they have forgotten. This shows how far the totalitarian government has succeeded in indoctrinating people into believing what ever they wish them to. However, the protagonists in both novels are depicted as being marginalised because they do not share the same ideas, due to morals and ideals that they can only express in their minds, far from the reach of the state, a lonely free island in a sea of relentless waves. The idea of water by Bradbury is used to cleanse montag’s soul. The water saves Montag, cleansing him of the scent of society, he is thus reborn. In addition, when Montag is trying to escape the helicopters and the mechanical hound, the tools of the totalitarian government, the stream hides and saves him until it is safe to return to land. Montag indulges himself in the water and â€Å"there was only the cold river and Montag floating in a sudden peacefulness, away from the city and the lights and the chase, away from everything† in this the water saves him, purifies him, the opposite of the dystopian symbol, fire. Water is portrayed as the flow of humanity. In 1984, the party uses contrasting ideas in their party slogans such as  « War is peace, freedom is slavery, ignorance is strength  » these contrasting ideas represent perfectly the party’s ideals. The individual and the freedom that comes with it actually results in slavery in the dystopian society, ignorance of the truth of what the party is really about protects you from persecution of the thought police. The use of these contradicting words and the lack of opposition, mean that the party have succeeded in their indoctrination of the masses as no one has the ability to see past the words to see their true sense, even Winston and Julia remain troubled by it. In a dystopian society, the state exerts complete control over its population through oppression, terror and the constant use of propaganda. This is apparent in both novels. Both novels are predictions of a future controlled by totalitarian states. The thoughtpolice in 1984 use brainwashing, spies and denunciations to control the party however the proles are generally untouched. This is similar to Nazi Germany in that only those who rebelled or were undesirables in society were quashed, the general population remained untouched. By comparing Nazi Germany and the era in which this novel was written, we can see the blatant warning against future governments similar to the National Socialists led by Hitler and the state of terror and oppression and ethic cleansing which was deemed for the greater good. O’Brien says to Winston â€Å"perhaps you have returned to your old idea that the proletarians or the slaves will arise and overthrow us. Put it out of your mind. They are helpless, like the animals. Humanity is the party. † This shows the view that the totalitarian government controls all that is humanity and the lower classes remain irrelevant because they have neither the knowledge nor the power to overthrow those who control reality. They control the laws of nature, the past, the present and the future. However, Fahrenheit 451 does not elaborate on the political aims of the ruling party apart from their desire to quash human creativity and the ideas of individuality. Yet it remains a typical part of dystopian ideology to desire to control every aspect of the masses and even humanity itself. The use of the  « telescreen  » is an interesting concept that is abundant in both texts. The use of the telescreen in Fahrenheit 451 is that this became the populace’s way of interacting with others without physically interacting with them, as people became detached from literature, from freedom. The people on these televisions were your â€Å"family†, who would keep you company and be your â€Å"friend†, spurting propaganda and essentially keeping people in check. The telescreen in 1984, shared the same idea but consisted of other more sinister uses such as spying on those suspected of thoughtcrime, revolutionary thoughts against the party, overhearing conversations and playing militaristic key speeches and propaganda techniques seen in Nazi Germany with the peoples radio. However this form of propaganda could never be switched off. This shows the ingsoc party’s ability to penetrate every single aspect of humanity and society, the idea that  « big brother is watching you  « is very well demonstrated. This of course being the reason why Winston and Julia were captured and tortured by the state. The use of the Telescreen can be noted in Winston and Julia’s struggle in that they are constantly bombarded by party propaganda, possibly overheard by the party through speakers hidden in the screen. This creates pressure to conform for fear of being found out and sent to the ministry of love for reconditioning. The underlying fear of the unknown bound them to neither conform nor rebel. They are lost in a society which they cannot escape and do not wish to be a part of, yet they have no choice. I believe that under this amount of pressure, anyone would fall and conform to whatever the Party demands, as the individual is no match for the collective power of the Party. Winston is not just a character in the story, but an idea. Winston is an anachronism. His mind and personality are not defined by the Party slogans, by the Party’s ideas of what he should be. From his own point of view he is an individual; from the Party’s point of view he is a flaw in the reality it is creating. The story follows Winston and his struggle for individualism and his overpowering feelings of humanity, the very feelings that the party try to destroy, which they eventually do through horrific torture spread over months. O’Brien says to him whilst trying to brainwash him  « you are the last man†¦you are the guardian of the human spirit.  » Winston then looks into the mirror and sees the frail creature that he had become. O’Brien does this to show the extent to which his party can destroy humanity and rebuild it to their designs. He then goes on to say  « Do you see that thing facing you? That is the last man. If you are human, that is humanity.  » Convincing Winston that his struggle in futile, the control of the party is infinite, they create the law around them to meet their ends of controlling everything, and everyone. Winston is eventually brainwashed and ends up loving bigbrother, thus the aims of the party complete. In conclusion, the extent to which 1984 refers to a dystopian society compared to Fahrenheit 451 is at once different yet similar. The ideas of the party relate to those of the Nazis and soviet Russia; the lies, the oppression, the propaganda, the removal of civil liberties and the crushing of humanity. However 1984 is an extreme version of this prediction of the future. Fahrenheit explores more the emotional changes in Montag that convinces him to relinquish his part in destroying freedom of expression enforced by the fireman and the state and to embrace his curiosity and his humanity. 984 ends with the destruction of Winston, finally loving bigbrother, his love for Julia destroyed, his individuality crushed they had both failed themselves and each other and lost to power of â€Å"Big Brother. † Orwell was a firm believer in Marxism and the need for the proletarian to rise up and equalise society. These two tales are a warning of the dangers of dystopian societies, the need f or humanity to shed this society that has become so desensitised and to be aware of the reliance on technology, before it is too late.

GLOBAL WARMING Assignment Example | Topics and Well Written Essays - 250 words

GLOBAL WARMING - Assignment Example But as long as they are unable to bring out the clear guidelines for identifying the offenders of the past , it would create a huge void in their initiatives to mobilize public support. Again the lack of confidence that they show for a open forum discussion exemplifies the political diplomacy rather than political commitment. And, being a commercial organization, the stand taken by Exxon cannot be refuted. Unless a clear evidence and scientific reasoning of the global warming is not related to the specific industrial emissions , it would be impossible for a commercial operator to limit their operations when their role as environmental culprit is still unproven. Hence, from the business perspective the action of Exxon cannot considered as unethical but could be branded as environmentally indifferent organization due to the dubious role for mobilizing other industrial owners for their own specific

An Argument about Animal Right Essay Example | Topics and Well Written Essays - 1000 words

An Argument about Animal Right - Essay Example So, are vegetarians justified when they underpin the necessity of respect to animal rights? This paper attempts to fathom to what extent these vegetarians can be convincing by summarizing the reasons for which different people eat what they eat and continue to believe in what they believe in this context. Above all, the study seeks to confirm whether animals have their distinct rights as some authors claim. First is Fraser (2000) who says that she decided to become a vegetarian for two simple reasons that: (1) she was broke and (2) she was not and had never thought to become a lesbian. Unlike Walker’s (2004) deep conviction that killing and eating animals is predatory, and too, that it is concrete obstruction of animals’ rights of being, Fraser (2000) portrays that to her, avoiding meat and meat products was self betrayal. Fraser’s (2000) vegetarianism in the first place was volatile and induced to counter particular personal problems. But, as Fraser (2000) argue s, later she became convinced that a human being ought to do what his or her mind thinks safe. At first, Fraser felt no pity for animals as expressed by her retreat to using meat and meat products. However, later, Fraser (2000) sometimes felt that using animals thus was unjustified especially on ‘animals’ part’. ... Singer argues that human beings are ruled and guided by their conscience. Singer (68) and Fraser suggest that if one feels haunted by the mere idea of killing animals in any way, then it will simply be safe to avoid both the act of killing and eating whatever meat and meat products emanating from animal killing. Well, there is no way different minds of different vegetarians could possibly be mistaken for thinking along a similar line of argument. Walker (2004) goes even further to put her shoes in those of a chicken being slaughtered. Most religious beliefs make humans super creatures that must control and rule the earth, but according to Walker’s (2004) position, animals have their distinct rights to exist like any other creature from birth to death. Similarly, Masson (13) suggests animals are distinct entities and have their own jurisdiction but they are overpowered by other creatures, human beings. But one may counter this argument. For example, while domestic animals are n aturally highly prone to predation if left on their own, humans provide them with stiff protection. The question is; who pays for this? Animals must then pay in a way. Masson (14) says this is right but it is mandatory that they should be killed and eaten to insinuate payment and tribute to a particular farmer. But this argument may be said to be killing itself. If the farm animals are left to graze in the wild, they are killed by the wild animals. In this sense, they do not kill themselves either way. Foer (2009) challenges the killing behavior of humans as says that humans are extraneous in this context. From collective concerns of Masson (14) for domestic animals as collective pact, Foer (2009) isolates dogs and calls them ‘man’s best

My relationship with airplane Essay Example | Topics and Well Written Essays - 1000 words

My relationship with airplane - Essay Example Therefore, such experiences ignited a passion in me to pursue a career in aviation and become a pilot. The great admiration i had as a child of being a pilot started building up my relationship with airplanes. Moreover, I used to design paper airplanes and read more about airplane most of my free time. I remember most times we could board a plane I was either having a book to read about planes or a drawing the plane I was in. This was one of the ways I used to understand and describe the plane. Sometimes, I would take a paper and make a plane out of the paper. Moreover, I would imagine I was the pilots of the pilot. Therefore, from books I had read, I had little understanding on the functionality and directives a pilot to the plane. I would fly the paper plane around and that increased my liking and understanding of planes. Some of the Saturdays, my parents used to take me to the airport and pay a fee me for me to seat at co-pilot seat in the small planes and watch the plane flown fo r few kilometres. Hence, sometimes I would sit at the pilot seat and learn the work of the pilot. Although, such moments made me excited as a child, I learnt that the moments were the source of my deeper likings for planes and pilot as a career. Consequently, I vividly remember the fateful day on April 2000 when my family board a plane to the United States, state of California for a holiday vacation. California was one of the cities in United States I desired to visit hence marked the most amazing period of my life. Firstly, the waiting room at the airport was one of the amazing places where you get to be smartly ushered in and out in an honourable manner. Before boarding the plane, I gluey stared at the plane at the airport as they land and some took off to the air. I remember at that moment, I had so many questions on the functionality of the plane. Therefore, I kept on pestering my parents to explain to me how the plane could remain floating in the air yet carry a lot of people a nd luggage. In most occasions, I would excitedly ask the waiter if he could allow me to go and help the pilot at the pilot cabin but the waiter could not accept. However, today I understand that the pilot cabin is an out of bounce zone for passenger and this rule ensures concentration of pilot to focus on the plane movement. My liking for planes propelled me to read articles and watch documentaries on airplane. I found out that there were several plane-manufacturing companies in the world. Moreover, I discovered the existing differences in most of the planes we boarded for vacations. For instance, I learnt that airplanes for personal use and trainings have a high or low wing depending on the place of attachment of the wing to the body. Biplane, retractable, floatplanes, seaplanes, twin engine and turboprop are some of the example of airplanes. Anderson and  Eberhardt explain that airplanes are in various sizes, shapes, and wings propelled forward by thrust and jet engines (80-150) . Therefore, the make-up of the airplane keeps the plane floating in the air. Wright brothers’ first airplane invented was heavier than air and this was the start of the invention of airplanes. The planes today come in various types but all of them base their functionality on aerodynamics principles. The determination of Wright brothers that man could also fly in the air has become part of my encouragement hence